Freelance copywriter in Coventry

Putting words to work

Plain English, please

I was rewriting some web page content for a client today. Being honest, it offended my plain English aims. Here’s how plain English helps any copy…

Read More

Bullet journal

How a bullet journal has improved my workflow

No, I don’t use a weapon of any kind. I mean a bullet journal that you write or type in. Using bullet points, in other words. Let me explain…

Read More

Why creative writing is good for copywriting

You’ll notice that I publish poems and short stories here too. That might seem strange but creative writing does help. let me explain…

Read More

Finding the words

I write poems as well as web copy. The form and structure of poetry helps me to write creative copy – it’s as simple as that, being honest.

Anyway, this poem is about the daily battle to find the right words.

Read More

How to create evergreen content

You may come across the phase: evergreen content. It means content that doesn’t fall out of fashion or lose relevance.

Read More

How poetry helps your creative writing skills

Creative writing is one type of writing copywriters can identify with. The thing is though, to do it well you have to practice. And one way to practice is to write poems, here’s why.

Read More

A poem: Word Up

I wrote this poem while also drafting my post about how writing poems help your writing skills in general.

Read More

A user guide with a focus on getting up and running

A few years back I wrote a technical book for Australian publisher, SitePoint. The book was a fast introduction to building websites using the Ruby on Rails framework. It was to be part of their ‘Jump Start’ series of books.

Read More

Adjectives and why we should kill most of them

You’ll remember that adjectives are describing words. But that means they can get in the way of the purpose of your writing. So, we should kill them – here’s why.

Read More

Why weak content kills your search rankings

All the major search engines reward quality content. But it’s not always obvious what they mean by quality content – or how it affects your search rankings.

Read More

Page 1 of 2

Powered by WordPress & Theme by Anders Norén