On January 18, 2019
You’ll remember that adjectives are describing words. But that means they can get in the way of the purpose of your writing. So, we should kill them – here’s why.
On January 15, 2019
All the major search engines reward quality content. But it’s not always obvious what they mean by quality content – or how it affects your search rankings.
On January 13, 2019
The content on your website isn’t working.
On January 11, 2019
There’s no doubt that there’s a lot to consider when marketing your business. That makes it easy to get carried away with different strategies and campaigns.
On January 9, 2019
There’s about a gazillion articles out there telling you how to write great blog posts. I’m going to boil it down to three elements.
On January 5, 2019
The fact is: everyone writes. It’s true that you can string together a few sentences that talk about what your business does well. So, why do you need a copywriter?
You like simple things. I like simple things. And the truth is: we all like simple things. That’s why simple works well for your advertising strategy.
On December 22, 2018
Tone of voice gets written about a lot. When it comes to your content marketing, the blog posts you produce are central to that effort. But how do you write them so that readers engage with your call to action?
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